Rains
Wireframes, Ux and ui design
Rains Winter Outerwear combines functionality and Scandinavian style to offer high-quality, weather-resistant garments that blend fashion with performance. The site redesign focuses on enhancing the user experience and streamlining navigation to ensure customers can easily explore the winter outerwear collection.
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To create an intuitive and engaging user interface that encourages exploration and drives conversions. By simplifying the navigation and optimizing product presentation, I aimed to make it easier for users to find their ideal winter outerwear quickly and with minimal friction.
THE MAIN GOAL
By introducing a modern, minimalist color palette and carefully curated typography, we have redefined the brand's digital aesthetic while keeping its core values intact. With a responsive and intuitive interface, the redesign ensures a seamless shopping experience on all devices, allowing users to effortlessly browse and discover products.
